Esashi Summer Festival (Tanabata)

The Esashi Summer Festival's Tanabata celebration is held every August 7 in central Esashi, Oshu, following the month-delayed Tanabata custom. Centered on Kawaramachi Plaza, the Kuramachi Mall, and the Kawaramachi shopping street, the historic storehouse townscape is dressed in colorful Tanabata decorations and atmospheric illumination. Stage shows including age-celebration dances unfold, and rows of night stalls offer fun for children and adults alike. It is a beloved summer event that brings the community together amid the charm of Esashi's storehouse district.