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EndedHinamatsuri

Matsushiro Hinamatsuri

Mar 1 – Apr 3, 2026

Various locations throughout Matsushiro (approx. 75 venues including cultural sites, public facilities, and shops)（Matsushiro, Nagano）

Dates: Mar 1 – Apr 3, 2026
Hours: Varies by venue (generally 9:00-17:00)
Admission: Free admission (some facilities charge separately)
Venue: Various locations throughout Matsushiro (approx. 75 venues including cultural sites, public facilities, and shops)
Location: Matsushiro, NaganoChubu
Access: About 5 min by car from Joshinetsu Expressway Nagano IC. About 30 min by bus from JR Nagano Station. About 30 min by taxi from JR Nagano Station.

Officially announced datesListed based on official announcements.

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About This Event

75 venues in Sanada clan castle town

Held annually in Matsushiro, the castle town of the Sanada clan (worth 100,000 koku of rice), this month-long festival displays hina dolls from various eras at approximately 75 locations throughout town. Cultural heritage sites connected to the Sanada family, local shops, and public facilities serve as venues, showcasing diverse hina decorations spanning from the Edo period to the present day. On March 3, a nagashi-bina (floating doll) ceremony takes place at Shozan Shrine. Visitors can enjoy strolling through the atmospheric castle town streets while discovering different displays, along with stamp rallies and various events throughout the festival period.